RAMAN BAR & GRILL
The genesis of Raman Restaurant stemmed from the rich tapestry of Lebanese culinary traditions, where each menu offering bears the meticulous imprint of our skilled chef.
Our aspiration was to seamlessly convey this culinary journey to every individual encountering our brand, whether through serendipitous discovery on social media or during the dining experience within our establishment.
In the essence of its name, "Raman," derived from the Arabic word for pomegranate, our concept finds its roots. Just as the pomegranate gathers its myriad seeds into a single, harmonious fruit, we envisioned a restaurant where individuals converge in unity and contentment. Our establishment, steeped in the symbolism of the pomegranate, serves as a sanctuary of collective joy and security, where every guest finds solace and camaraderie within its walls.
Our overarching goal is to provide a cohesive and immersive experience, effectively transporting patrons to the vibrant streets of Lebanon and back through each dish.
From defining the brand's persona and strategic positioning to meticulously crafting the visual identity, including logo design and its application across physical and digital platforms, every aspect of our branding endeavour has been meticulously curated.
With meticulous attention, we fashioned Arabic calligraphy into the cornerstone of our brand iconography. From this artistry sprouted a tapestry of complementary patterns and design elements, each harmonizing to weave the visual identity of our establishment.
Role: Brand Consultant & Strategist, Brand Developer & Designer
Platforms: Adobe suit CC
Location: Sydney, Australia