TADAWUL TECHNOLOGIES
Tadawul is one of the leading companies in the Libyan market in the field of electronic payment solutions, through the balance network deployed in most regions and villages of Libya.
With the help and expertise of the Libyan Government, Tadawul is able to bring the latest modern developments in this field to ensure the provision of quality services that suit the needs of suppliers and also the needs of consumers and guarantee high quality assurance in their services.
Working on this Product was very challenging and interesting, tackling a new market and getting in the minds of businessmen as well as their customers and users was very rewarding, resulting in solutions and directions for the whole holding and their relative products.
After carefully creating a clear vision and division strategy for the company’s products, we were able to move forward with the visual representation of the head company and its various products, in a manner to be flexible for future new ventures and products to be added.
Here you will see the various options and directions we have presented and how they were applied to their products.
Role: Brand Consultant & Strategist, Brand Developer, User Interface (Ui) Designer and User experience (Ux)
Platforms: Adobe Photoshop CC, Adobe Illustrator CC, Invision Studio, Keynote.
Location: Libya
Modern & Bold
Tadawul Direction One
In this direction, direction 1, we wanted to clearly separate Tadawul from Rassed as they are two different entities and brands but they still fall under the same roof, thus adapting similar shapes.
Dynamic
& Interactive
Tadawul Direction Two
Derived still from the original symbol, this direction was inspired by transactions, transfers and movement. By the representation of the services offered, and inspired by the arabic typography.
MODERN
& UNIQUE
Tadawul Direction Three
